I don't want to get into the middle of anything here but that article "10 audio lies" is the biggest load of crap I've read in a long time. I am not familiar with the writer but I have serious doubts as to him ever having any hands on audio experience. I believe he has an axe to grind or just wanted to get a buzz going by printing contradictory babble. I will try to stick with cables since that's the topic but all 10 of his rants were off base.

You know if you want to use zip cord for speaker wire that's your choice, and if you've actually tried better wire and didn't think you heard a difference, I don't see how, but too bad for you. But it really makes my blood boil when I do hear a difference and some one says it's my imagination. Whether it's some one here or an idiot with a english degree who is paid to write articles that attract readers, and what's better to attract readers than causing controversy by going against popular opinions on audio subjects.

I've returned products that I've tried and didn't hear a difference or not enough to warrant the expense. I have a hard time believing that anyone really wants to spend hundreds of dollars when they don't have to. I am fortunate enough to have a good relationship with a couple shops here and I audition before I buy, when I put something in my system, I'm not sitting there thinking boy I hope I get to spend a few hundred more dollars.

Not all audible differences can be measured. Explain why your average receiver will have better spec sheets than a Krell or Levinson. That may not be the best analogy but there are materials and designs that do make sonic differences that there are no way to measure. What about capacitors for instance, you may have several measuring the same micro farrads yet because of the material inside they have different sonic effects on audio equipment.

I personally have not noticed any differences in my cables over time but I have never compared a new one to one I've had in my system with many hours use either. I believe there must be some break in period because some companies have a device called a cable cooker for just that purpose. I have in many instances heard sonic differences between brands of cables.