I like salsa, and I like it hot. My wife likes it hotter, my daughter likes it mild, and my best freind can eat chipotle chiles by the whole - one after the other. Each of our ranges of "hot" are irrelevent as we have varying degrees of taste. My freind also has a bit of bad eyes, but he swears to me that my TV is always out of focus, and that I have dead pixels in my plasma! Poor guy, I'd hate to put him thru any kind of blind A/B/X testing.