I do agree...the typo was humorous.

But on the topic of getting the phono to work...no...I don't necessarily think it's a cleaning issue. The thing to do is most likely to look on the lower right corner of the faceplate for the cartridge button. Choose the MM option. Connect the turntable to the MM input. Turn the selector knob to phono. Try the turntable. Turn the volume up to about the normal position for your listening. Does it seem way too quiet? If so, disconnect the turntable. Push the cartridge button to the MC selection. Connect the turntable to the MC inputs. Try it again.