That sounds like a Magnolia Home Theater ministore got added to your local Best Buy. They're relatively new on the east coast. Magnolia's a long-time Seattle-based audio retailer that BB bought out four years ago. Their product lines include Martin Logan, REL, Sonus Faber, Krell, Pro-Ject, McIntosh, Vienna, Boston, Def Tech, Primare, B&K, M&K, Denon, Marantz, Sony ES, and Pioneer Elite. The ministores carry a small portion of what the stand-alone Magnolia stores carry (the higher end stuff from Martin Logan and Krell, and most of their two-channel products are not sold at the Best Buy locations), and they have a dedicated sales staff (more experienced and wear button-downs and ties rather than blue polo shirts). They were test marketed in California early last year, and apparently it was successful enough to roll out the concept in most of their California stores and start taking it national.