I have to agree, B&W is just a huge marketing gimmik company and its going towards the BOSE direction when it comes to marketing and being overprized. Kevlar, Diamond tweeter are materials that the typical joeblow says "wow" too and thats why they use it. Look at the HE2005, B&W had the hugest showroom floors and use a 5xNautilus 801 setup with life music. I can tell you, it sucked !! The dealers get like freaking 60% off plus deliverly to their door. They are the most easiest to sell speakers there are, and also the most overprized. My speakers use wood and aluminum foil, you find your sandwhich rapped with and i am not afraid of comparing test to a Nautilus Presitige or any other speaker for that matter.

-Flo