My father is one fo the hooked. Read the literature and believe Bose fanatics. he has a set of the SE-5 Woofer-satelite speaker setup(you notice I did not say SUBwoofer) because in reality it isn't. But he loves his speakers. He is getting older and I think his hearing has got to the point that he cant hear wht he is missing! But he bought this setup in the early 80's when these speakers first hit the market and he heard better then. I think Bose does better in smaller towns like mine that does not have a better audio shop or have people knowledgeable in audio that live there. My father is very smart in basic electronics but other than a couple of people this area does not have knowledgeable audio people in any sort of abundance in it. In fact almost all the people that visit my home only know the basic audio video products in my system. The JVC,Yamaha,JBL, But enything that does not make smaller products that are not audiophile stuff like Paradigm and Adcom they have never even heard of. I think thats part of their success as well. Bose seems to take advantage of people's ignorance of what can be had in audio today. they setup an area and have nothing else around them to compare them to because they know if there were they would sound bland in comparison. IN MY OPINION I WOULD AGREE WITH THE OTHERS on this forum and go B&W and leave Bose to the audio uneducated that feed into the hype.