I think that Joe consumer goes out and buys Bose because of name regonition...they dont want to fuss over it they think that Bose automatically means good sound... I think that most of the people on here who post regularly know better. we do research and try to find that extra tweak that makes our system sound better. Joe consumer doesnt know any better or want to know any better... what i have a problem with is Joe Consumer (my brotherinlaw and his friends) telling everyone else how much better Bose is and how i should sell my set of speakers and get BOSE because joe blow musician recommends them. Ignorance is bliss they say... I would like to think that ill never see bliss ... the one thing in life ive learned for certain is that ALTHOUGH I MAY NOT BE THE SMARTEST PERSON IN THE WORLD THERE ARE MORE PEOPLE OUT THERE THAT ARE DUMBER THAN I AM...