This the best speaker BestBuy have in inventory.

[Smokey]

Not disputing your opinion but how in the hell could you tell.I was in there on Sunday(Gifts for my children)and it was so noisy in there it gave me a head ach...Every boombox,soundsystem,and car stereo was on at the same time.

In our Bestbuy store, the speaker's showroom only have home speakers and no boombox or car stereo allowed. Every five minutes or so, I had to turn off other speakers that consumer left on while auditioning. But amazingly not too many distractions in that department for this time of the year

You are also talking $400 each, so there is, in reality, stiff competion such as:
ACI Emerald
Odyssey Epiphany
nOrh Classic 6.1
VMPS QSO 626
Axiom M60ti
GR Research AV-1.

The problem here is that most speakers you mentioned are not available locally (at least to me). And I really like to audition speakers before buying. For example, in the Bestbuy's showroom they had over 15 speakers for auditioning and I only liked the JBLs. So chance of me liking speakers without auditioning is only 7%

The new E90 blew it away is every aspect. The past model JBLs just seem "muddy" to me. JBL definitely took a step in the right direction.

I agree with that statement. The "E" series sounded more refined than the notorious "N", "D", and "S" series (below picture S36). I especially liked the vocals on new "E" series.

For $800/pr, I'm sorry, the Athena F2s are $200 cheaper, have a better sounding tweeter, no dip in the midrange, and don't have the bloated midbass of the JBL, with the Athenas going deeper and tighter. They also don't image nearly as well as the Athenas.

When listening to speakers, I was particularly paying attention to vocals (male and female) and treble. And the JBL really stood out in those departments. Athena or Klisch did not necessary sound bad, but they didn't stand out like JBL did. Of course that could change once you set it up in your room as room acoustic can make or break a speaker