I used to be an audio salesman and for speakers we sold AR, Bose and JBL. We played the AR9's for the Bose rep and he heard that incredible bass. Then we played the 901's and he felt they had the same amount of bass. We all laughed but the others went back to selling Bose because of the higher sales commission. I was the AR and JBL salesman. When Amar did his direct reflected measurements for the 901's he was too far back in the hall. 11% direct and 89% reflected is not what most people hear in the front half of a concert hall.