Total TV and video revenue over the next five years, adjusting for inflation, will remain flat, despite new VOD and TV Everywhere services, according to a new report.

Overall TV and video spending has seen minor growth since 2004, rising from $195 billion (2013 dollars) to $213 billion in 2013, according to the report from The Diffusion Group (TDG). That’s an increase of only 9% during a decade period, equivalent to a compound annual growth rate (CAGR) of only 1%, according to the report.

Since 2010, growth rates of business and consumer spending for TV and video have been negligible, with total spending rising only 3% from 2010 to 2013.

“Even as they implement TV Everywhere and VOD, operators and content providers have to make key decisions now about going forward on new advanced techniques and technologies,” Niemeyer said. “These will be critical for long term growth, but will not begin to generate significant revenues until after 2020.”

Study: TV, Video Spending to Stay Flat | Home Media Magazine