I heard Tivo plans to download to subscribers receivers a program that if you fast forward through commercials a billboard advertisement will show up on your screen. I don't have all the particulars of how this works exactly but if you don't read or accept the advertisement your personal information could possibly be given out. I haven't seen this in print for I am not a Direct TV subscriber but a very reliable source, a radio talk show host, was talking about this on his show. Apparently he is a Tivo user and seemed to be highly upset over the whole deal. I haven't seen anything this stupid happen to a paying customer since AOL decided to start spamming their own subscribers.