Rentals of DVDs and Blu-ray Discs from kiosks, brick-and-mortar retailers and Netflix accounted for 62% of movie rental orders during the first half of this year, compared with 38% for digital movie rentals such as subscription video-on-demand streaming and transactional VOD on premium TV channels and the Internet, according to new data from The NPD Group.

Within the physical market, kiosks continued to extend their lead which account for 45% of the physical market, as rentals from brick-and-mortar stores and Netflix continued to fade.

Although the majority (80%) of Netflix rentals are for TV shows, movies account for 66% of digital rentals. While VOD on cable, satellite TV and telecommunications operators accounted for 28% of digital orders.

NPD: Rental Discs Still Preferred Over Digital | Home Media Magazine