On Thursday, LG Electronics launched the LG BD300 Network Blu-ray Disc player (due this fall for an under $500 retail price), a DVD player that will play both Blu-ray and standard definition discs. As a bonus, the player will also allow consumers to instantly stream any of the 12,000 movies and TV episodes available to Netflix subscribers.

With a wired broadband connection, Netflix members can access their account information and "Queue" via the BD300. Once there, customers can browse movie selections, read synopses, and rate movies. They will also be able to pause, fast forward, and rewind their film choices with the BD300's remote control.

Over time, LG expects to add links to other Internet video providers, like those that offer pay-per-view movies. New services could be added to existing Blu-ray players through a software upgrade, Mr. Jason said.


The BD300's home screen lets you access Netflix movies, DVD/Blu-ray discs, and digital music and photos.(Credit: LG)