May be they should reinvent themselves like Target stores did against Walmart and Kmart. Push the higher-end lines of what consumer electronic lines BB or Walmart carry.

It will probably cost them in the short run due to cut in labor and merchandise, but in the long run they might find a place for themselves in the retailer market. The way they are going now by cutting out most experience salespersons will be the reverse of that. It will help them in short run, but will cost them in the long run.