Granted, this is just a simple read off of Amazon's sales charts, but it looks like more and more consumers have begun to opt for the Blu-ray version instead of the DVD. According to High Def Digest, the Amazon sales charts that they checked found that the Blu-ray versions for Up, Harry Potter, and Star Trek have begun outselling the DVD versions.

Blu-ray generally accounts for a higher percentage of sales on Amazon than at other retailers, but it looks like Blu-ray has some big momentum heading into the peak holiday shopping period. And this is the first time that I've seen so many high profile releases come out with Blu-ray ahead of DVD, especially after the first week. Previously, the Blu-ray sales share would come out higher in the first week and then taper off afterwards.

http://www.highdefdigest.com/news/sh...on_Amazon/3857

Maybe this will finally put an end to the canned "Do or Die Time for Blu-ray" articles that the download/streaming-obsessed tech writers keep posting every year? Nah, sales data and reality-based analysis never stopped them!