Consumers will likely pay lots more than the $23.45 wholesale price Sony Pictures will charge for its high-definition DVDs.

High-definition DVDs may promise better picture and sound quality but consumers will have to pay dearly for it, with Sony Pictures saying Wednesday new releases in the format will cost $23.45 wholesale—or more than 50 percent higher than today’s retail price for regular DVDs.

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BluRay Discs Won't be Cheap - Red Herring