Best Buy online is selling the Insignia Blu-ray with Netflix streaming for $99.00. This may be a sale making it temporarily sub $100.00 but I didn't think I'd see BDP that cheap yet. Rumors are flying that Black Friday may see $50.00 BDP's. This should really make it a Blu holiday and if prices stay this cheap the DVD may be fading fast. Although BDP's are currently only 15% of disc player sales which I found quite surprising. More players at $99.00 or less could change that quick. Out of all the BDP's being sold over 80% are sub $300.00 players.