Walmart launching Disc to Digital Service

[Smokey]

It never cease to amaze me how studios come out with ideas to make [extra] money on movies. This time around to the sound of $2 for DVDs and $5 for Bluray discs you already own by storing them in a digital bin for access on whatever Internet-connected device you have handy.

Here is full story:

Earlier today, Walmart announced the launch of an in-store program to allow users to turn their DVD movies into digital cloud-stored copies which, presumably, would be accessible over tablets, smart phones, smart TVs and similar products. The initiative is being done in conjunction with Vudu, the online video store Walmart owns.

The launch on April 16th will allow owners of disks sold by five major studios owners to go to over 3,500 Walmart stores to obtain digital access to their content. An in-store associate will create a free VUDU account. Then for a fee of $2 for a DVD or a Blu-Ray disk the associate will authorized digital copies of the disks, which allows the user can access the content via VUDU on a wide array of smart phones, tablets, PCs, laptops and other internet connected devices.

The process doesn’t actually upload the content of the disc, it just authorizes the title to be placed into your cloud locker.

The system is also set up to allow owners of DVDs to upgrade their library to HD for a $5 fee. You can then take your discs back home with you. After that you can log onto your Vudu account and watch the movies you’ve added to your cloud locker.

Walmart to Launch Disc to Digital Service - 2012-03-13 20:43:53 | Broadcasting & Cable