An interesting article pointing out the recent price drops on new release Blu-ray discs that now have a lot of the in demand titles selling for around $20. Even though it's factually correct about the price drops, it doesn't make note of the steeper price cuts seen on some new release DVDs (down to as low as $10 on Amazon, Walmart, and Target's websites). It should be noted though that these heavily discounted DVDs are generally stripped down versions with none of the extensive bonus features found on the Blu-ray or two-disc DVD (when available).

http://www.thehdroom.com/news/Is_20_...ay_Titles/5961

What is most important about these price cuts is where Blu-ray now measures against DVD. In most cases the Blu-ray and DVD prices are now identical or a few cents higher for Blu-ray. That leaves the only real price advantage for DVD in single-disc sets when studios offer multiple skus for the same film.

These new prices will move a lot of product between now and Christmas. For Blu-ray to further penetrate DVD pricing, they will need to hold into 2010 and beyond with hardware prices following suit. Otherwise DVD will continue to be good enough and Blu-ray will have to settle for second fiddle.