[QUOTE=woodman]Yeah, it's an interesting read all right ... and some of the points he makes regarding why Bose has been so successful are right on target. But IMO, he runs off the road into the ditch at the end of his article when he says:

So does that make the people at Bose bad people?

No, just fantastically wealthy people, with happy customers, who get more respect than most speaker guys out there. "

Yeah, I have to agree with you there. They seem to prey on the uninformed.

True story. I was talking to my wife's boss about a year ago. He was telling me how he was getting ready to buy a Bose system for his $1m plus house because that's what all his neighbors had. He's pretty materialistic. Initially, my stomach started to tighten into knots. But, then I thought I would help him. We met for lunch a couple of days later and we went to Tweeter. We first listened to a Bose system that was about $3k, I think? He was impressed and said, "see, that's why I am getting Bose." Poor man. We then listen to the Boston Acoustic speakers I own. He was BLOWN away. He thought they were the best he had ever heard. We then proceeded to listen to Vienna, Sonus and then Martin Logan. He was like a kid in a candy shop. Needless to say the Boston's fell off the "new" list as well.

Now? He has a 5.1 Martin Logan system driven by B&K components. He totally get's off on watching his neighbors drool now. I have created a Monster. He does not even have the system calibrated and really could care less about doing it. I have to admit I am pretty blown away by the sound. Ah, to have big money!

JSE