I have sold about 10 of these and people couldn't be happier. The picture is better than anything else that I have seen. That is a good price.
Pluses-
Can sit as close as you want with no "screen door"
4ms refresh so you can actually watch sports on it
the silicon gives it a "3-d effect"
the 1080p upscaler makes weak signals look good
the tech specs are amazing and have been tested to hold true
Has real black levels

Minus
Could be a little smaller physically. aestheitics are not for everyone.