I'm under the impression that as long as the television has a native resolution of 1080p that it won't rescale anything that's fed to it. This may be cost effective depending on how often you upgrade, especially since the newest VXP/Gennum chip reportedly outdoes the SO.

I recognize elapsed point but, at the same time, if you're insistent on being cutting edge it may or may not be more cost effective to replace the player rather than the TV. In other words you might wait a minute and see if SO-based chip machines become less expensive through the trickledown process.