Perhaps, I shall explain myself better:
The family room is usually where the lights are always on. All the walls are white and so are the sofa covers. So, when I sit in front of the TV everything behind me is reflected by the CRT screen. If I wear a white T-shirt and dark jeans, the white T-shirt interferes on dark shots. Its not so bad with the CRT, but these LED LCD screens are more reflective than the CRT screen. In the stores, I tried the same experiment, and found that my dark jeans did not have an effect but the white T-shirt was annoying in the reflection.
Most of the viewing will be done with the lights on, so I have to find a solution for this.
Thanks for pointing out that 3D should be watched in darkness... one more thing I learned today. So, the Philips ambilight should be disabled, one presumes.
I may be wrong, but the impression I get is that the 3D TV should be slightly bigger than recommended size of TV for a given viewing distance. The 40 in is about right for my sitting distance, but with the 3D content, I feel that a bigger screen is needed... any opinions?