I agree. But I've spend literally the last 60 days extensively researching 1080p lcd sets, and like I said, this is actually my 2nd purchase. The first set was a Westinhouse, which did 1080p from *all* inputs (dvi, hdmi, component, vga) and was super cheap. But the picture quality was crap and the overal build quality was poor.

I love the Samsungs, which do 1080p over component and vga, but they have overscan on all inputs (why oh why?). Since I primaily use my PC on the display (as I am right now), 1:1 pixel mapping is important (I also do graphic and CAD design on the display, so pixel accuracy is important).

The Sharps don't have VGA input, and their PQ was not as good as the Sony, IMO.

The Sony is *gorgeous* and does 1:1 mapping over dvi/hdmi.

The next step would be to get an XBR for about $500 more, which I believe does 1080p over component and VGA. It *might* be worth it (although I've read that the XBR sets have uncontrollable sharpness filtering on HDMI inputs - something I have turned off on my current Bravia set).

And that's my conundrum. ARG.

Really, PC is most important to me. Xbox 360... I don't really care as much ( I don't even own one yet). I'm wondering if there really would be any difference between inputting a 1080i signal from the 360 and having the TV de-interlace vs. feeding a straight 1080p signal.. ?