With all new technologies there is an additional price to enter the market early. There are several reasons for this, new components that are built in limited supply, higher cost of productions as certain parts are new. Basically when a new format or technology comes out there are higher cost associated with it. Color televisions, CD players, LCD screens, DVD players and the list goes on. Look at the price of these products today. My friend has been eyeing Plasma TV's since they first hit the market but the price has stopped him from buying. But he always thanks those that want and can afford this new products, the more they sell the price goes down.

Concerned about a new format not succeeding, well you well just have to wait until it is established. Good news is that once these new products have established there markets the masses can now afford them.