Electronics-Expo.com, an authorized Sony Dealer, has awesome prices on the new 42, 50, 55, and 60" WF655 LCD Televisions. When they are not in stock, they list the retail price for those who want to pre-order. When they are in, they get rid of them fast. Check back often. I got my KDF-60WF655 for $2,532 + $200 shipping to FL ($2,732 total). Got it in a week and was in perfect condition, the box was just dirty. They ship via Seko Worldwide and included a tracking number. Very Satisfied!!!