Ah yes. The power and seduction of a name. I'd almost be tempted to have you ask him if you can come over and listen to his system. Bring a couple demo dvds along. Fellowship of the Ring and Jurrasic Park 3. Ask him to play those in DTS. I'd also ask him what he'll do when the dvd player goes. Will he buy another Lifestyle module or is he able to attach a new one, such as Denon's 910? Perhaps there is time for him to use his head rather than his feelings. Perhaps we can save him from the dark side. Perhaps he has just gone to far. Dare we ask about the room size? One thing is for certain: A bass module never has been nor ever will be a subwoofer.