Too early for whom? Usually consumers lament an impending change because of a heavy investment in an old format and/or financial anxiety about a new one. I'm not sure that either concern is relevant, at least right now, for standard DVD, which is strongly entrenched. But only hobbists would care. If all of a sudden a better mousetrap appeared on the scene--and all of the major mousetrap companies were poised to produce it--no one would complain about the old mousetrap's early demise. In the case of DVD, however, or any other home-entertainment format that attracts enthusiasts (people who buy products and get attached to them--for all sorts of reasons), changes can be threatening because enthusiasts' tacit attraction to innovation often contradicts their identification with "tradition." But nothing is more regular than change, especially in a digital age. Phono systems, CRT TVs, and VHS machines hung around a long time because of analog inertia; digital products are on a different curve altogether.