It's not BS, but it can have elements of BS. The Sharp is a mixed bag. As an HDTV, scaling 1080i to the full complement of pixels, it's hard to beat. In that sense, it will literally look smashing. However, its greyscale and colorimetry aren't necessarily up to par, though it is capable of a very deep black. The scaling is decent, but it evidently softens resolution slightly, especially through component output. You'll want to go digital with this set. As a computer monitor, short of the 1920x1080 resolution that it can't accept, it should look terrific the closer you get to its native resolution (tapping out, I think, at 1280x1024 through the DVI input). If you use VGA from your PC, you'll need an adaptor before reaching the DVI input.

In general, any display will look its best when presented with signals matching its native resolution. If hi def and PC signals are more important to you than DVD or standard broadcast TV, then the Sharp has definite attractions, assuming that you can put up with any quirks in color and ramping that you might encounter and that you can accommodate a viewing distance to minimize accentuated video noise and maximize the set's resolution. But if having true 1080p capability is important to you for future considerations (rather than just scaling capability), you might want to pass.

Ed