I agree with JSE that buying speakers form internet based company doesn't seem logical.
It would be tough for me to decide to buy speakers from the net if I never listened to them.
However, if an intenet based company's speakers have good "true" specs, if they provide extensive info, warranty on their products, if they are built in a somewhat pro manner and offered for a reasonable price, one might get intrigued. A friend of mine bought a Fluance 5 speaker set about a month ago. I listened to them, it's more then good value for the money ($200) and it's probably the best you can get for that money, unless you decide to buy used speakers. Beats the local retailers in that price range.
For a couple of years now, for all electronic equipment I want to buy, I check the net to compare the prices and more often then not, I'm able to get a better deal online, even with the shipping fee included. Sure, local stores can't be beat as you can listen to the speakers and actually see the speakers before you buy. However, once I determine what speakers I like and want to buy, it doesn't necessarily mean that I will buy them at the store where I heard them. I will look for better deals somewhere else, and ultimately of I dont find a better deal elsewhere, I'll go to the store and buy them there. Honestly, I don't care if the local store goes out of business if I can find the same speakers elsewhere for $100 less.
Personally, internet based company would be the last option for me to get my speakers.
As soon as check my checkbook allows it, I will go and look for speakers, probably mains first. Most likely, I will buy used ones. Unlike receivers or DVD players, speakers don't get old as fast as other A/V equipment. People whose bank accounts can please the upgrade bug often do so without having a reason to upgrade the speakers other then "new stuff is out there"
After all, if one can't afford new speakers, what is wrong with a pair of good ol' B&W?