Neither of the pictured ads would induce me to buy the products. In fact, in both cases, the ads are unattractive, and I am a straight guy (okay maybe 95%, I might not have met the right man yet) who loves a little... er, well back on track.

It seems like gratuitous pandering, plus the models are unnatural looking in their poses. It's just freakishly weird to me. Look at the woman's expression in the turntable ad. Lordy, I wouldn't want that thing sleeping in my house!

Now, give me a normal woman in shorts and a t-shirt shaking her moneymaker in front of a piece of gear, she has a happy look on her face, she's closed her eyes, her hair is flying, she's entranced by the music, hell, I'll have what she's having! Now that's a woman who could help me make an audio decision.