Using half naked models to sell products in this business is old news. The long-defunct cartridge/turntable/loudspeaker manufacturer, Empire, used to use scantily clad ladies at all its booths at trade shows as a come-on for buyers. While it certainly drew lots of men into the Empire booth, it had little effect on sales.

In the current DJ business, this practice continues - to the extreme - with a company called, "Gemini." Gemini makes a big splash at all of the trade shows by hiring a group of "models" to appear in its booth, none of whom are anything but models, but professionals of another sort. This method has actually worked for Gemini in getting a couple of dealers on board, but is intensely disliked by all other competitors in the industry.