But I think the real shock here is because Lexicon is a well established brand and part of a major group... so it really has no excuse for this... Some startup "High-End" brand would be expected to be involved in this type of scandal.....
I think the opposite is true. The new kid on the block has not built up a reputation and will almost invite scrutiny based on its price. I think the established companies are more likely to this route because of their perceived reputation for quality.

I think Feanor also makes the point that a company that has good reputation and offers a large array of products might be prone to give in to temptation because they might have limited resources to devote to certain products.