Quote Originally Posted by E-Stat
Rather than trying to dispute it, the more important question is how can anyone reasonably use the information?
If you want to select purely the best sounding speakers, audition with your eyes closed. If you'd rather choose the speakers you like the best, go ahead and peek.

But I don't see a future with blindfolded retail so I guess that's not practical. To me it says there's more to one's appreciation of audio equipment than the sound. There's finish, manufacturer spiel, peer acceptance, fancy glowing tubes, price, status and more.

In some cases there's even a bit of reverse psychology spun it - my speakers are homely but they sound great!

It's a rich experience.