I can't stand reading on various forums and customer reviews the people who are turned off by the Soap Opera effect caused by 120hz technology in HDTVs. When you see things in the real world do things ever judder? When something passes by you do things blur? I can't stand people calling 120hz motionflow or whatever name given to interpolation more artificial than the 24hz frame rate on a 60hz display. 24 Frames per second is just not fast enough. For me a smooth fast moving image is a lot more realistic than awful judderific 24 FPS. I watched Avatar in 2D on my 42" 120hz LCD HDTV with full blast interpolation and the experience was better than in 3D at the theater and a whole lot brighter. It just moved so smooth. I was over at Bestbuy the other day and I tested some 3D glasses with Avatar at the store and it was laughable watching 3D at such a pathetic frame rate. I can't stand the judder and it doesn't look real.

Titanic is notorious for having some of the worst judder in the business during the scene when the ship first goes out to see. Do you really want to see that crap judder and stutter as the ship horizontally goes across the screen from left to right? HDTVs with 120hz are adjustable so if the motion seems to fast for a particular film or game or whatever you can slow it down in increments. But why you would want to have it off for anything other than twitch gaming I have no understanding of the thought process at all. Those that turn off 120hz entirely should be turning on the motionflow in their brain.