WOO HOO! "Startling" is the best word I can use to describe the image quality. I have a Sony 57 RPTV that I bought two years ago and I could not be happier with it for progressive scan DVD's. But now, I just can't get over how incredible the picture looks. Definitely better than most (if not all) DVD's. I sat and watched a special on the Discovery Channel for almost an hour just because it was such a feast for the eyes. If anyone is on the fence deciding about whether to go for HDTV - I'm here to tell you it is pretty fricking cool!