OT: Selling a guitar on ebay.

[Swish]

I have a gorgeous 2000 Special Edition 'American Deluxe' Fender Stratocaster in nearly perfect condition that I tried selling on e-bay. I watched a similar guitar (2004 model) that wasn't quite as nice sell for $1150 recently, but I couldn't get a bid to meet my reserve price, which was 'only' $950. I had over 40 people 'watching' my auction and over 350 hits, by the way. This guitar sold new for $1300 and is nearly as good as new with no dings, dents, or scratches, only fingerboard wear on the first fret. I included a slew of pictures and my e-bay rating is excellent with over 100 transactions. I rarely sell anything though.

What I'm trying to figure out is how to set up my ad so I get some bidding action. Do I set a higher minimum bid (I used $600 for no rhyme or reason) or start at zero? I actually think I should raise my reserve, but I didn't get even the $950 last time.

Even if you've never sold a guitar, perhaps you've sold a high end item and could give my your thoughts on eliciting bids?

Thanks in advance!