Avril Lavigne did a gig here yesterday in a mall

I guess she is touring across the US in malls.

What a weird ass place place to play a gig, but I guess there are millions of folks at malls so maybe it's a great place to play a gig and sell your cd's for 19 beans or so?

Can't wait for Judas Priest to play the mall.

Dave

If your target audience is made up of 12 yeard old girls with disposable cash, malls are the perfect spot.

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Originally Posted by Dave_G

I guess she is touring across the US in malls.

What a weird ass place place to play a gig, but I guess there are millions of folks at malls so maybe it's a great place to play a gig and sell your cd's for 19 beans or so?

Can't wait for Judas Priest to play the mall.

Dave

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She was here a couple of weeks ago. I saw it on the news and there were hundreds of kids there. They had started lining up early in the morning for a 3:00 appearance (which ended up being an hour late as she got caught in a traffic jam driving in from the Airport). One of the reporters stood in the crowd and talked about how much he thought she sucked and all of the little girls around him got really mad and started telling him off. It was hilarious!

That's how Britney Spears built her following, starting in 1997, I think. Don't know if that sort of thing had been done before. Maybe by New Kids On The Block or Menudo? Not a bad strategy if you think about it. Or even if you don't.

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Originally Posted by MindGoneHaywire

That's how Britney Spears built her following, starting in 1997, I think. Don't know if that sort of thing had been done before. Maybe by New Kids On The Block or Menudo? Not a bad strategy if you think about it. Or even if you don't.

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I think Debbie Gibson may have been a pioneer in the mall marketing approach. but then again I don't know too much about Debbie Gibson so I could be off base.

jc

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Originally Posted by Jim Clark

I think Debbie Gibson may have been a pioneer in the mall marketing approach. but then again I don't know too much about Debbie Gibson so I could be off base.

jc

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I think that you're right about Debbie Gibson doing the mall circuit, but I thought that the true pioneer in mall marketing was Tiffany.

Tiffany was scheduled to do a gig at the casino 'round these parts. I would say that 75% of the tickets at all concerts at this casino are comped. Well, they had to cancel Tiff's show because of lack of interest. Man, they couldn't even give those tickets away!

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Originally Posted by ForeverAutumn

I think that you're right about Debbie Gibson doing the mall circuit, but I thought that the true pioneer in mall marketing was Tiffany.

Tiffany was scheduled to do a gig at the casino 'round these parts. I would say that 75% of the tickets at all concerts at this casino are comped. Well, they had to cancel Tiff's show because of lack of interest. Man, they couldn't even give those tickets away!

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They covered in gruesome detail how these "idols" are manufactured, used, abused then abandoned to a life of drugs and disillusionment. Not that I feel that sorry for them. They sell prepackaged pap to pre-pubescents and somehow fool themselves into thinking they're "real artists". The industry sets them up to watch them implode and chuckle with glee as the wheel the old ones off to rehab and bring the new batch in on the bus. Brittany Spears has managed to delay the inevitable only slightly by apprenticing under the last person to successfully survive teen idoldome, Madonna. Madonna has successfully re-invented herself 3 or 4 times. And has transcended her kiddie girl roots. I don't think Britteny has the talent, drive or intelligence to do the same thing...

I'll be glad when they're all on a has been Love Boat episode.

Da Worfster

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Originally Posted by Dave_G

I guess she is touring across the US in malls.

What a weird ass place place to play a gig, but I guess there are millions of folks at malls so maybe it's a great place to play a gig and sell your cd's for 19 beans or so?

Can't wait for Judas Priest to play the mall.

Dave

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She is hot.

I wonder if she likes elf pee.

ep

A few months ago in January every time I clicked to MTV they had had some "real life" episode of the monumental task of Brittny S being made up in her dressing room. Whenever Brittny opened her mouth it's like birth control... sorry. culminating with all the hairdressers breaking out in song like in Mary Poppins or something.