One of the keys in researching an audience for your business is to understand their demographics. For instance, you need to separate them out by their age, hobbies, as well as occupations. So, if your target is a ginger buyer, then you need to be able to separate them out from a common buyer. Mainly because ginger products are targeted towards a certain set of audience. So, make sure you do your research thoroughly and understand the key demographics that you should be targeting in order to ensure the best possible results. What do you think?