• 06-25-2014, 01:43 PM
    Smokey
    50% of U.S. Households Have a Connected TV

    Nearly 50% of all US households have at least one television set connected to the Internet via a video game system, Blu-ray Disc player, smart TV set, and/or stand-alone— up from 38% in 2012 and 24% in 2010, according to new data from Leichtman Research Group.

    Among adults watching online video via connected TV, 49% are Netflix subscribers. Meanwhile, 80% of all Netflix subs also subscribe to a pay-TV service, which is down 5% from 2012 and 88% in 2010.

    Among cord-cutters, 48% said they subscribe to Netflix, up from 29% in 2012 and 16% in 2010.About 47% of households get Netflix, Amazon Prime Instant Video and/or Hulu Plus.

    Research: 50% of U.S. Households Have a Connected TV | Home Media Magazine