My Sony 36KV310 was the best digital flat screen TV without going HD almost 2 years ago. But the best picture production is at 480 interlaced. I've confirmed with Sony that Progressive Scan DVD players would mean nothing to my TV. I refuse to be led to believe that I did not pay attention to this huge detail. Then again I was pretty jazzed up by the TV's great picture and sound at the time. So, are all non-HD TVs not capable of Progressive Scan? Why are there so many progressive scan DVD players out there? Anyone else frustrated? Don't even get me started on upconversion...