Any body have any experience with Insignia LCDs which is BestBuy's home brand.
The BB site customer reviews rave about its performance vs price, but reviews from technical sites such as televisioninfo.com for Insignia TVs are not so rosey.
Bestbuy have 40 inch Insignia on sale for $250 which is very tempting:
Insignia 40" Class 3912" Diag. LED 1080p 60Hz HDTV NS-40D510NA15 - Best Buy