As a bottom dweller, was determined to find a decent 40 inch TV on a tight budget. These are the three LED TVs I went thru to find one to my liking. Note that these TVs don't have advance color calibration, so we are at their mercy in terms of color balance and grayscale.

The first one was 40 inch Hisense 40H3E from Walmart ($239). This TV was just awful. Two main major issues were extreme color blue push and lack of details. The blue push create havoc with colors on this TV and even effect the blacks. And lack of details made very body faces looks like plastic on non HD sources.

The only positive thing I could say about Hisense was it screen uniformity.

The second TV on the chopping block was Sceptre X405BV-FHDR , also from Walmart ($259). This TV had good detail and better colors than Hisense, but again the excessive blue color push (especially on whites) ruined other wise good color picture quality.

Another issue with Sceptre was that when adjusting contrast or brightness, color balance tend to shift also. On low settings, picture looked too orange, and on high bright setting, too blue. So no go for me.

The last TV on the scene is Insignia NS-40D510NA15 from BestBuy ($249). They say the third time is charmer, and it was true in this case. Insignia blow away Hisense and Sceptre not only in terms of colors, but also detail, blacks, clarity and the most important, no excessive color push.

Since this Tv is also used as PC monitor, good grayscale and color balance is very important and Insignia delivers. With very crisp texts and detailed picture to match.

Upscaling on Insignia is also very commendable. 75% of my movies collection are DVDs, and upscale picture look very detailed and vivid.

I am not a gamer, but watching sports or car chases, have not seen any lags.

So there you have it