Lightening protection is not all that expensive.
Check these out. These guys have been into power protection long before it became an audio catch phrase.
http://www.apc.com/products/family/index.cfm?id=221
"Market stratification", I'd guess
Quote:
Originally Posted by Woochifer
One thing I've noticed is that APC's products designed for audio/video or "home theater" use seem to cost more than comparable products that they market towards the computer market. Does anyone know what differences, if any, might exist between these different product lines, since they seem to serve the same functions?
Charge more where the market will bear it. To do this, a producer introduces cosmetic or minor differentiating features and ups the price to the target niche. The audiophile and up-scale home theatre markets are obivously candidates for this treatment.