DR Bose was a MARKETING GENIUS!
He produced a mediocre speaker with gimmicks that made it stand out, then priced it high and told everyone it was the best. Even set up rooms to make them sound their best. A lot of people bought his sales pitch. They then went out and bought his speakers for the name to impress their friends. With the cheap to produce speakers and high price, Dr. Bose made a lot of money! Not a builder of a high quality product but a Marketing GENIUS!!!