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  1. #1
    Forum Regular
    Join Date
    Dec 2007
    Posts
    36

    Audio manufacturers need to get a clue!

    In my opinion, the future of 2 channel audio sales is the internet. The vast majority of people no longer have a way to demo 2 channel audio gear at a retail shop. The shops in my medium sized city do not stock the 2 channel gear and they no longer even have any demo rooms. They sell almost entirely to people that are totally ingorant about sound quality who just want to build a home theater and let the retailer just order what they think is best. I've called around to bigger cities close to me (orlando, atlanta), and it's pretty much the same story.

    Yet many of these audio manufacturers have these antequated policies preventing internet sales or limiting them to cities without authorized dealers. This is a joke. For instance, I was considering the new 2 channel 15 series amps from Rotel, well of course the 2 rotel dealers in my town stock ZERO 2 channel amps for demo. Rotel bans internet sales, so I would have to order the amps from my local retailer with a fat cut for him even though he provides zero service in exchange. I would walk in, get no demo, know exactly what I want and then he would order it and take his cut. Sounds great! It's retarded.

    The future for 2 channel gear is online sellers that allow 30 day at home trials. This is the only solution. 2 channel audio gear still has a market, but it can no longer support the existing retail structure. There's just not enough demand for it. Rotel and many, many other manufactures need to get a clue already!
    Last edited by jaxwired; 06-12-2009 at 07:57 AM.

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