I found this link a few years ago about how to make your own top quality audio/video cables. Esp for those of us who have long runs needed, this'll definitely keep the cost down. I did this for my subwoofer cable, and a few other types [component, etc]. Works awesome, is MUCH better than the way I used to do things.

http://www.bus.ucf.edu/cwhite/theater/DIYCable.htm