I have read quite alot about speaker cables in the last 6 months and decided that I would give it a shot, upgrading from 12 guage speaker wire purchased at Home Depot to Audioquest. I purchased Audioquest CV-4 speaker cables and have, I repeat, have noticed a difference. However, here is what I have noticed, the difference is quite small and I have tried it on two different systems. There seems to be a decrease in the bass and some tonal improvement. Overall, was it worth the 100$ for better speaker cables? I feel that since I will not upgrade my speakers, Paradigm monitor 9s, or tuner, Yamaha 4600, that I was left with one option that was less costly. Thus, I feel that there is some benefit to be had but it is minor and unless you are running a really expensive system with a good setup your money may be better spent on more expensive speakers or a better tuner but some benefit can be had from cables. My brothers opinion once I put them on his DJ equipment was that minor benefit but not worth the extra amount even thought they "looked" better than his standard 10 guage speaker wires.

Sorry I didnt want to start a flame war, I just wanted to share my opinions about the upgrade.