Smokey
03-19-2014, 01:59 PM
While the vast majority (79 percent) of online U.S. adults obtain the video content they watch from traditional television programming providers such as cable, satellite or fiber-to-the-home, a significant number of viewers are turning to other sources, according to research released today by the Consumer Electronics Association (CEA).
In addition to traditional television programming, DVD/Blu-ray discs (66 percent of viewers), free video streaming services (47 percent) and paid video streaming services (37 percent) are also common sources of video content.
This trend suggest that these emerging online services are being used in addition to, rather than instead of, traditional television programming.
DVD/Blu-ray disc are often preferred over digital downloads because consumers indicate they like owning a physical product (52 percent) and the ability to watch using their DVD/Blu-ray player (50 percent). However, over three-fourths (77 percent) of online consumers own at least some digital video content.
Physical formats are critical when it comes to movies as most consumers who watch movies obtain them on DVD or Blu-ray disc. Three-fourths (74 percent) purchase, rent or receive their movies on these physical formats, while only 24 percent acquire them via digital download.
Digital Video Content Is a Supplement, Not Replacement for TV Programming, Finds New CEA Study - CEA (http://www.ce.org/News/News-Releases/Press-Releases/2014/Digital-Video-Content-Is-a-Supplement,-Not-Replace.aspx)
In addition to traditional television programming, DVD/Blu-ray discs (66 percent of viewers), free video streaming services (47 percent) and paid video streaming services (37 percent) are also common sources of video content.
This trend suggest that these emerging online services are being used in addition to, rather than instead of, traditional television programming.
DVD/Blu-ray disc are often preferred over digital downloads because consumers indicate they like owning a physical product (52 percent) and the ability to watch using their DVD/Blu-ray player (50 percent). However, over three-fourths (77 percent) of online consumers own at least some digital video content.
Physical formats are critical when it comes to movies as most consumers who watch movies obtain them on DVD or Blu-ray disc. Three-fourths (74 percent) purchase, rent or receive their movies on these physical formats, while only 24 percent acquire them via digital download.
Digital Video Content Is a Supplement, Not Replacement for TV Programming, Finds New CEA Study - CEA (http://www.ce.org/News/News-Releases/Press-Releases/2014/Digital-Video-Content-Is-a-Supplement,-Not-Replace.aspx)