Smokey
07-07-2013, 08:46 PM
Despite all the buzz surrounding Netflix and prediction that soon one in three Americans will have a Netflix subscription, twice as many people watch movies and TV shows on DVD/Blu-ray Disc than on VOD subscription.
In a three-month survey of entertainment trends through March 31, NPD found that 59% of respondents watched a movie on network TV — the same percentage that watch a movie on DVD or Blu-ray Disc.
Another 44% watched a movie in a theater; 36% from a DVR; 21% from a rental kiosk, 20% from an ad-supported multichannel video program distributor; 19% from a SVOD service and 13% from a transactional VOD service.
https://www.npd.com/perspectives/entertainment-outlook/charts/06-13/table-01.jpg
For the TV shows, the percentage of respondents watching a primetime network or cable channel program increased to 81% and 65%, respectively.
Another 42% of respondents watched a recorded TV show; 30% watched a TVDVD or Blu-ray box set; 18% via ad-supported pay TV channel; 16% via SVOD; 15% from ad-supported streaming service; 5% via transactional VOD; and 2% from Internet-based VOD rental service.
https://www.npd.com/perspectives/entertainment-outlook/charts/06-13/table2-01.jpg
In the past 12 months, 44% of consumers purchased a movie on DVD or Blu-ray. Compare that to the numbers who are using VOD to rent or own. Another 25% rented from a kiosk; 14% from pay-per-view channel; 5% bought a digital copy of a movie, and just 4% bought a digital copy of a TV show.
https://www.npd.com/perspectives/entertainment-outlook/charts/06-13/table3-01.jpg
For more info:
https://www.npd.com/perspectives/entertainment-outlook/
In a three-month survey of entertainment trends through March 31, NPD found that 59% of respondents watched a movie on network TV — the same percentage that watch a movie on DVD or Blu-ray Disc.
Another 44% watched a movie in a theater; 36% from a DVR; 21% from a rental kiosk, 20% from an ad-supported multichannel video program distributor; 19% from a SVOD service and 13% from a transactional VOD service.
https://www.npd.com/perspectives/entertainment-outlook/charts/06-13/table-01.jpg
For the TV shows, the percentage of respondents watching a primetime network or cable channel program increased to 81% and 65%, respectively.
Another 42% of respondents watched a recorded TV show; 30% watched a TVDVD or Blu-ray box set; 18% via ad-supported pay TV channel; 16% via SVOD; 15% from ad-supported streaming service; 5% via transactional VOD; and 2% from Internet-based VOD rental service.
https://www.npd.com/perspectives/entertainment-outlook/charts/06-13/table2-01.jpg
In the past 12 months, 44% of consumers purchased a movie on DVD or Blu-ray. Compare that to the numbers who are using VOD to rent or own. Another 25% rented from a kiosk; 14% from pay-per-view channel; 5% bought a digital copy of a movie, and just 4% bought a digital copy of a TV show.
https://www.npd.com/perspectives/entertainment-outlook/charts/06-13/table3-01.jpg
For more info:
https://www.npd.com/perspectives/entertainment-outlook/